Instagram Demetricator hides all the metrics on Instagram. Follower, like, and view counts all disappear. The result lets you try out the site without the numbers, to see what happens when you can no longer judge yourself or others in metric terms.
What is Instagram Demetricator?
Instagram Demetricator is a web browser extension that hides metrics such as follower, like, and comment counts on Instagram. It aims to disrupt the obsession with social media metrics and question who benefits from quantifying public interactions online.
Instagram, like other social networks, is full of numbers. These numbers, or metrics, measure and present our social value and activity online, enumerating likes, followers, views, and more. But what are the effects of these numbers on who we follow, what we post, what we delete, or how we feel when we use the site? Inviting us to consider these questions through our own experience, Instagram Demetricator is a web browser extension that hides the metrics. Follower, like, and comment counts disappear. Search result metrics such as "2,344,212 posts" becomes, simply, "posts." Through changes like these, Demetricator lets us try out Instagram without the numbers, to see what happens when we can no longer judge ourselves and others in metric terms. With this work, I aim to disrupt our obsession with social media metrics, to reveal how they guide our behavior, and to ask who most benefits from a system that quantifies our public interactions online.
Note: this only works on the desktop browser-based version of Instagram.
Instagram Demetricator is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this add-on. Review carefully before installing. We recommend that you only install Instagram Demetricator if you trust the publisher.
Instagram Demetricator has earned a fairly good reputation and likely can be trusted.