Ad Observer
Ad Observer: Increase Transparency in Online Political Ads
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Add-on summary
This tool allows you to contribute data about the ads you're shown to further the understanding of researchers, journalists, and the public of online political advertising and how personal data is used to target you with ads.
For instance, we've learned that Donald Trump is targeting some ads to fans of Audi cars. We've discovered a group trying to influence Democrats in Rust Belt swing states that didn't disclose its spending. And we've exposed discriminatory job ads that were targeted to exclude women.
Ad Observer is offered by the Cybersecurity for Democracy project at New York University. This extension was developed in partnership with the Algorithmic Transparency Institute.
User reviews
These summaries are automatically generated weekly using AI based on recent user reviews.
Firefox Browser Add-ons does not verify user reviews, so some user reviews may be inaccurate,
spammy, or outdated.- Good idea and will hopefully generate useful data.
- Do your bit for Democracy without even trying.
- Made my Youtube TV stop working on Firefox Linux so had to disable it.
- Good idea and will hopefully generate useful data.
User reviews
Add-on safety
Risk impact
Ad Observer requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.
Risk likelihood
Ad Observer has earned a fairly good reputation and likely can be trusted.