Who Targets Me

Who Targets Me

Big tech allows campaigns to profile and target voters, increasing polarization and mistrust in our democracies. They won't behave more responsibly without public pressure and transparency. Install Who Targets Me to add your voice!

What is Who Targets Me?
'Who Targets Me' is a Firefox extension meant to identify and record targeted political ads. It gives users insight as to who is targeting them, what parties are most heavily targeting their district, and what proportion of all ads they see are politically motivated. This add-on helps create transparency and accountability in the way tech platforms are used for political influence.
Merlin
Stats
Rating: 4.15 (20)
Version: 1.9.1 (Last updated: 2023-09-05)
Creation date: 2017-08-10
Weekly download count: 13
Firefox on Android: No
Risk impact: High risk impact
Risk likelihood: Moderate risk likelihood
Manifest version: 2
Permissions:
  • storage
  • tabs
  • *://facebook.com/*
  • *://*.facebook.com/*
  • *://whotargets.me/*
  • *://*.whotargets.me/*
  • *://localhost/*
Size: 642.18K
Stats date:

Other platforms

Not available on Chrome
Not available on Edge
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Merlin
Summary

Politicians have always used misleading ads and campaign tricks to win votes. But because Big Tech enables campaigns to secretly launch thousands of ads at once, today’s voters are seeing ads that are more divisive and misleading than ever before.

Despite this, there’s still little systematic data on how individuals are targeted by campaigns.

We believe that these platforms have too much power over our civic conversations; that privately targeted political ads increase polarization and mistrust and that neither campaigns nor Big Tech will behave more responsibly without public pressure and transparency.

That’s why we run Who Targets Me – a free browser extension that lets you contribute to a crowdsourced library of political ads.

The browser extension gives you:

  • A record of all the political ads you're targeted with and why you see them

  • Data about which parties and groups are targeting you most

  • Data about which parties and groups are targeting your district most heavily

See more
User reviews
User reviews summary
These summaries are automatically generated weekly using AI based on recent user reviews. Firefox Browser Add-ons does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Increases online transparency
  • Helps understand who's targeting different groups on social media
  • Shows which political parties are targeting the user
Cons
  • Doesn't support all languages
  • Doesn't recognize some zip-codes
  • Has been published twice on Mozilla addon site
  • Collects user data
  • Limited age range for users
Most mentioned
  • Online transparency
  • Data collection
  • Targeting of political ads
Recent reviews
欢迎光临翻墙部落! 打开天窗,听听外面的声音! 穿越迷雾,寻找人生真谛! https://github.com/osurf/jzdy/blob/master/README.md?
by 翻墙部落, 2022-12-28
View all user reviews
Safety
Risk impact

Who Targets Me is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this add-on. Review carefully before installing. We recommend that you only install Who Targets Me if you trust the publisher.

Risk likelihood

Who Targets Me is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this add-on.

Upgrade to see risk analysis details
Screenshots