Who Targets Me – Free Browser Extension
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Add-on summary
Who Targets Me is a free browser extension that lets you contribute to a crowdsourced library of political ads.
Politicians have always used misleading ads and campaign tricks to win votes. But because Big Tech enables campaigns to secretly launch thousands of ads at once, today’s voters are seeing ads that are more divisive and misleading than ever before.
Despite this, there’s still little systematic data on how individuals are targeted by campaigns.
We believe that these platforms have too much power over our civic conversations; that privately targeted political ads increase polarization and mistrust and that neither campaigns nor Big Tech will behave more responsibly without public pressure and transparency.
The browser extension gives you:
- A record of all the political ads you're targeted with and why you see them
- Data about which parties and groups are targeting you most
- Data about which parties and groups are targeting your area/constituency/district most heavily
- Data about how many political ads there are vs. the total number of ads running at any given time
User reviews
- Increases online transparency about political targeting
- Helps users understand who is targeting them and different groups
- Supports democratic engagement by making users more informed
- Limited language support, missing some languages like Danish
- Issues with recognizing zip codes for certain countries, affecting usability
- Concerns about data collection, perceived as a spy tool
- Improves awareness of online political targeting
- Raises questions about data privacy and collection practices
- User interface issues with zip codes and language support
User reviews
Add-on safety
Risk impact
Who Targets Me requires a lot of sensitive permissions. Exercise caution before installing.
Risk likelihood
Who Targets Me is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this add-on.