Who Targets Me

Who Targets Me

Big tech allows campaigns to profile and target voters, increasing polarization and mistrust in our democracies. They won't behave more responsibly without public pressure and transparency. Install Who Targets Me to add your voice!

  • Who Targets Me
  • Who Targets Me
  • Who Targets Me
What is Who Targets Me?
Who Targets Me is a free browser extension that tracks and analyzes targeted political ads, contributing to reform of how politics is done, protecting a fair democratic process and elections, and promoting transparency and public pressure on Big Tech and political campaigns.
Users: 2,716 ▼ -5
Rating: 4.15 (20)
Version: 1.9.1 (Last updated: 2023-09-05)
Creation date: 2017-08-10
Weekly download count: 23
Firefox on Android: No
Risk impact: High risk impact
Risk likelihood: Moderate risk likelihood
Manifest version: 2
  • storage
  • tabs
  • *://facebook.com/*
  • *://*.facebook.com/*
  • *://whotargets.me/*
  • *://*.whotargets.me/*
  • *://localhost/*
Size: 642.18K
Stats date:

Other platforms

Not available on Chrome
Not available on Edge
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Who Targets Me is a free browser extension that lets you contribute to a crowdsourced library of political ads.

Politicians have always used misleading ads and campaign tricks to win votes. But because Big Tech enables campaigns to secretly launch thousands of ads at once, today’s voters are seeing ads that are more divisive and misleading than ever before.

Despite this, there’s still little systematic data on how individuals are targeted by campaigns.

We believe that these platforms have too much power over our civic conversations; that privately targeted political ads increase polarization and mistrust and that neither campaigns nor Big Tech will behave more responsibly without public pressure and transparency.

The browser extension gives you:

  • A record of all the political ads you're targeted with and why you see them
  • Data about which parties and groups are targeting you most
  • Data about which parties and groups are targeting your area/constituency/district most heavily
  • Data about how many political ads there are vs. the total number of ads running at any given time
See more
User reviews
User reviews summary
These summaries are automatically generated weekly using AI based on recent user reviews. Firefox Browser Add-ons does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
  • Increases online transparency
  • Helps understand who's targeting different groups on social media
  • Shows which political parties are targeting the user
  • Doesn't support all languages
  • Doesn't recognize some zip-codes
  • Has been published twice on Mozilla addon site
  • Collects user data
  • Limited age range for users
Most mentioned
  • Online transparency
  • Data collection
  • Targeting of political ads
Recent reviews
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by 翻墙部落, 2022-12-28
View all user reviews
Risk impact

Who Targets Me is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this add-on. Review carefully before installing. We recommend that you only install Who Targets Me if you trust the publisher.

Risk likelihood

Who Targets Me is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this add-on.

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